Taste of Christmas
In September 2008, the Ingenious Live VCTs invested £1.8 million in a venture which co-promoted Taste of Christmas with Brand Events.
Taste of Christmas - the mulled wine-sipping, tinsel-covered partner to the award-winning Taste of London is the capital's biggest festive food and drink event of the season, with Taste Theatres filled with Christmas inspiration, and top chefs such as Heston Blumenthal, Jamie Oliver, and Jean-Christophe Novelli sharing their kitchen secrets.
Visitors find themselves in a boutique premium food and drink market, sampling cheese, chocolate and wine, sourcing that vital ingredient for a Christmas feast and picking up tips on gourmet produce along the way.
The 2011 event saw over 200 of the UK's best-known producers and brands gather to entertain their customers while twelve top restaurants served up seasonal menus to over 20,000 visitors.