In December 2009, the Ingenious Live VCTs and the Ingenious Entertainment VCTs invested £1.1 million in a company which co-promotes Golf Live with Brand Events, who are an experienced operator in the exhibitions market.
Golf Live is a three-day interactive golf event which, in 2012, was staged at The London Golf Club. European Ryder Cup-winning captain, Colin Montgomerie, led a star-studded line-up that included a host of major champions and top professionals, such as Darren Clarke, Gary Player, Paul Casey and Pete Cowen. The event represents a creative way of bringing the Sports and Exhibition markets together; the longer term aim is to roll out the brand to other prestigious golf courses around the world.
This event provided members of the public with intimate access to some of the world's best golfers. Participants played in a three-hole pro/celebrity tournament, tested the latest kit and equipment from the best brands, received expert tuition from renowned PGA professionals and given the opportunity to compete against other visitors in a 'hole-in-one' challenge.