Taste Of Christmas
Investment made: September 2008
In excess of £1,800,000
Taste of Christmas - the mulled wine sipping, tinsel-covered partner to the award-winning Taste of London - is the capital's biggest festive food and drink event of the season.
Perfectly timed for festive preparations, Taste of Christmas is the "essential Christmas day out" designed for foodies in search of the very best in food, drink and inspiration in preparation for festive entertaining.
Visitors find themselves in a boutique premium food and drink market: sampling cheese, chocolate and wine, sourcing that vital ingredient for a Christmas feast and picking up tips on gourmet produce along the way.
The 2009 event saw over 200 of the UK's best producers and brands gather to meet and entertain their customers. From luxury brands to artisan producers, mince pies to mulled wine and cheeses to chocolates, Taste of Christmas welcomed over 28,000 visitors to the ultimate winter wonderland of seasonal gastronomy.
The third edition of Taste of Christmas will take place at ExCel, London on December 3-5, 2010, entertaining over 30,000 visitors across three days.
Plans are already well underway to bring back the most popular attractions as well as introduce lots of new and exciting event content.