Taste Festivals
Investment made: April 2008
£2 million
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Overview
In April 2009, the Ingenious Live VCTs invested £2 million to co-promote with Brand Events, The Taste Festivals this summer in both London and Edinburgh.
The Company has a successful relationship with Brand Events having worked together on the Taste of Christmas event held in December at the London Excel.
The Taste Festivals are established and successful outdoor food and wine events featuring a number of famous chefs including Gary Rhodes and Anthony Worrell Thompson who serve up their signature dishes for the public to taste. Now in its 7th year, the London event is to be held in Regent’s Park on 17 - 20 June.
The Taste Festivals are held throughout the world in 18 different locations including Edinburgh, Cape Town, Sydney and Dubai.
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